Global entertainment enterprise HoYoverse revealed Genshin Impact will go full glam with a brand-new beauty collaboration with cosmetics brand Charlotte Tilbury.
This partnership marks a first for both brands; the team-up is the first international beauty brand collaboration for HoYoverse’s RPG and the first gaming-inspired release for the cosmetics giant.
The limited-edition launch will feature two special collectible branded beauty boxes, each containing unique skincare offerings.
The special Charlotte Tilbury x Genshin Impact boxes — named the “Starfell Treasure Box” and “Starry Miracle Box” — each hold exclusive co-branded merchandise featuring popular in-game character Mona Megistus, the Astrologist.
The “Starfell Treasure Box” features some of the brand’s globally beloved skincare and complexion icons, ensuring dewy, glowing skin and long-lasting wear. These products are available in travel-size or deluxe samples.
The “Starry Miracle Box” comprises Charlotte Tilbury’s fan-fave Magic Cream moisturizer and additional full-sized skincare products.
What’s more, fans secure redeemable Genshin Impact codes for Primogems and other in-game bonuses with each purchase.
“Together, we have united our worlds to create a collection that celebrates exploration, magic, and empowerment,” said Charlotte Tilbury MBE in a news release. “At Charlotte Tilbury, we are known for pushing boundaries and doing the unexpected, because the unexpected is where true innovation lies. Gaming, like makeup, is a form of artistic expression, where creativity, community, fun and freedom come together! I always say you can ‘makeup your destiny’ – it’s a mantra for this Charlotte Tilbury and Genshin Impact partnership because our combined purpose is to empower and inspire you all to be the most confident version of yourselves!”
“This collaboration is a ground-breaking attempt for both teams, and we started from our shared strong passion, deep knowledge, and great pride in our respective field,” said Wenyi Jin, HoYoverse President of Global Publishing and Operations. “As we learn about each other further, we discovered more connections and similarities, which ultimately solidified our collaboration and selected Mona Megistus, the Astrologist as the star of the campaign.”
“I have found perfect harmony with the mystical form of Mona Megistus, the Astrologist. The mysterious and mesmerizing astrologist shares my love for the stars and divine artistry, and we both have boundless passion and dedication, which allows us to think limitlessly and pursue our biggest and boldest dreams, whether it’s in Teyvat or the real world!” Charlotte Tilbury MBE explained. “That’s why each magic box is Mona-inspired and filled with exclusive limited-edition collectibles, from a velvety makeup bag to cosplay essentials. There is something for everyone to love – it’s the perfect gift for everyone from gamers to skincare lovers and more.”
Fans in over 35 countries and regions can secure their Charlotte Tilbury x Genshin Impact beauty boxes starting April 30, 2025, via Charlotte Tilbury’s website or the brand’s Easy Beauty for You app.
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A lifelong gamer raised on classic titles like Crash Bandicoot, Spyro, and Croc, Stephanie brings her expertise of gaming and pop culture to deliver unique, refreshing views on the world of video games, complete with references to absurd and obscure media.
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