If you’re still hoping to get your hands on a Nintendo Switch, you might want to secure one sooner rather than later.
Nintendo has officially announced that it will raise retail values for its family of Switch products, but only for customers in the United States. The price hike, effective August 3, 2025, will lift prices for the original Nintendo Switch, Nintendo Switch Lite, Nintendo Switch OLED Model, and various Nintendo Switch peripherals.
Nintendo revealed the changes via a new statement on its website before directing readers to the Nintendo of America store for more information:
“Pricing for the original Nintendo Switch™ family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch – OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.
“Other Nintendo products, including certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo, will also see adjustments.
“Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future.”
Nintendo has yet to confirm the new retail values, but some stores have already started modifying Switch listings. According to VGC, Target’s website shows recent changes to prices for the original Nintendo Switch, Switch OLED, and Switch Lite. The OG handheld is now priced at $339.99, a $40 uptick from its last list price. The Switch OLED now retails for $399.99, with the Lite coming in at $229.99 — up $50 and $30, respectively.
While Nintendo’s statement doesn’t outrightly reveal the cause behind its latest price hikes beyond stateside “market conditions,” likely a reference to the Trump administration’s ever-changing tariff rates. On Friday, the White House issued “reciprocal” tariffs on several countries, with new rates spanning 10% and 41%.
This isn’t the first tariff-related hurdle Nintendo has run into. In April 2025, Nintendo announced it would delay U.S. Switch 2 pre-orders in response to tariffs.
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A lifelong gamer raised on classic titles like Crash Bandicoot, Spyro, and Croc, Stephanie brings her expertise of gaming and pop culture to deliver unique, refreshing views on the world of video games, complete with references to absurd and obscure media.
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